Our Editorial Guidelines: Bringing You Reliable News and Stories
At Prime 9ja Online, our mission is to provide Nigerians with accurate and compelling news that truly matters to their lives. As we strive to fulfil this goal, we uphold a set of principles that guide our work. These principles ensure that we maintain the highest standards of journalism and deliver trustworthy content to our readers.
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Real People, Real Impact:
We focus on highlighting the stories of real people, going beyond institutions, to demonstrate how events shape our lives. Our aim is to connect with our readers on a human level and show them the relevance and impact of the news in their daily lives.
Engaging and Informative:
We understand that our readers are busy and have numerous options for news consumption. That's why every story we publish is crafted to be interesting, engaging, and informative. We want to capture your attention and explain why each story matters to you as a Nigerian.
Honesty, Unbiased Reporting, and Fairness:
Honesty, unbiased reporting, and fairness are the bedrock of our journalism. We are committed to providing factual and reliable information, supported by credible sources. Our reporters pursue all sides of a story with equal vigour, ensuring a comprehensive and balanced view.
Accuracy is Paramount:
Accuracy is fundamental to our work. If we discover any mistakes, we promptly correct them, transparently and fully. We hold ourselves accountable for delivering accurate news and take immediate action to rectify any errors.
Reliability over Speed:
While we prioritize timely news delivery in our fast-paced world, we value reliability over speed. It's more important for us to provide trustworthy information than to be the first with breaking news. We strive to maintain the trust of our readers by ensuring the accuracy and credibility of our reporting.
Respectful Reporting:
We maintain good taste in our news coverage, recognizing that some stories may be inherently unpleasant. However, our handling of such news will always be respectful and mindful of the sensitivities involved.
What Our Staff Adhere To:
Our dedicated editors and reporters uphold the high standards set by Prime 9ja Online. While there can't be specific criteria for every situation in news writing and editing, our staff follows proven techniques to meet the expectations of our Nigerian readers. These techniques include:
Thorough Investigation:
Before publishing a story or identifying individuals, our staff conducts extensive investigations to ensure accuracy. If there is any doubt, we err on the side of caution and refrain from publishing until the necessary research is completed. However, we never use doubt as an excuse to dismiss a viewpoint without careful examination.
Reliable Sources:
We rely on information from reliable authorities and sources. If there are doubts about the veracity of any information, we have evidence ready for publication. We believe in transparently showcasing the reliability of our sources.
Fairness and Impartiality:
When covering news involving parties or contentious issues, we strive to be fair and impartial. Every side of the story deserves a fair chance to be heard, and we aim to present a balanced perspective to our readers.
Factual Reporting:
Our statements are factual and free of editorial commentary. We provide correct background information and authoritative interpretations, enabling readers to grasp complex subjects accurately.
Accountability and Corrections:
We acknowledge and address mistakes promptly. We understand the public's concerns regarding media trust and strive to overcome scepticism by admitting our errors and taking corrective actions. Every inaccurate story requiring correction is brought to the attention of our supervisory staff.
Upholding Ethical Principles:
To maintain the integrity of our craft and preserve our credibility, we adhere to strict ethical principles at Prime 9ja Online. We take pride in our work as journalists and are committed to upholding these principles:
Integrity and Credibility:
We prioritize the self-sustainability of Prime 9ja Online, ensuring that nothing compromises our integrity and credibility. We do not accept anything that could jeopardize the trust our readers place in us.
No Payment for News:
We do not pay newsmakers for interviews, photographs, filming, or recordings. We believe in unbiased journalism that is not influenced by financial transactions.
Transparency and Identification:
Our reporters always identify themselves as journalists and never misrepresent themselves to obtain a story. Transparency is crucial to maintaining the trust of our readers.
Striving for Impartiality:
Impartiality is a core value at Prime 9ja Online. We regularly question ourselves, striving to be as unbiased, honest, and fair as possible. This ongoing self-reflection ensures that we provide accurate and balanced news to our readers.
As we continue to evolve, our commitment to these principles remains unwavering. By upholding ethical standards and delivering reliable news, we aim to enhance our work and build trust with our readers.