The Finns believe Finnish happiness is a skill that can be taught, and citizens from all countries are welcome to apply until April 2, 2023. The two-phase application process involves filling out a sign-up form and completing a social media challenge. Winners will be flown in and paired with knowledgeable trainers to help them develop a balanced lifestyle that fosters “happiness the Finnish way.”
The masterclass is designed to help participants achieve a balanced lifestyle by focusing on themes such as nature crafts, food for the soul and body, exercise in forests and lakes, calming sounds and music, and the Finnish way of life. Finland's unique connection to nature is an essential aspect of the country's lifestyle, and the masterclass aims to share this way of life with participants.
The free masterclass is part of Visit Finland's efforts to promote the country as a travel destination and highlight its focus on sustainability, health, and wellbeing. The initiative aims to attract visitors worldwide, allowing them to experience Finland's unique way of life.
Participants will have the chance to experience the Finnish concept of sisu, a combination of resilience, bravery, and determination. The masterclass will also provide participants with valuable life skills, including finding joy in small things and maintaining a healthy work-life balance.
The competition winners will learn about the science of happiness and discover how to apply it in their everyday lives. The course is designed to give participants the tools and knowledge they need to achieve lasting happiness and lead a fulfilling life.