BMW showcased a prototype colour scheme vehicle on Wednesday that also incorporates digital capabilities like a windscreen projection of driving information.
Arnold Schwarzenegger, an actor well known for his role as the "Terminator" in the movie "Terminator 2," attended the presentation of this car, known as the I Vision Dee, at the Consumer Electronics Show in Las Vegas.
An automobile that could change colour, but only from white to black and grey in between, was presented by BMW last year at the same event.
However, the new car's body can be customised in a wide range of hues, including solid colours, stripes, and checks.
BMW I Vision Dee is now just a notion, but it is intended to influence the styling of the luxury automaker's upcoming models.
For example, having driving data such as speed or direction flash on the windshield is scheduled to be an option as of 2025.
BMW has also raised the possibility of projecting augmented reality images on the windshield and turn it into a full-fledged screen with technology that mixes “real and virtual worlds.”
The idea is to use software to create “the ultimate companion” offering a personalized driving experience, said BMW chief Oliver Zipse.
The name Dee is an acronym for digital emotional experience.
Schwarzenegger joked about a prototype brimming with all this new technology.
“I was a little concerned because in most of my movies, the machine was the enemy. Now they are the allies,” he said.