"News Central," a new DStv channel, has been debuted, according to Multichoice.
This information was revealed in a statement on Monday by Dr. Busola Tejumola, Executive Head, Content & Channels, West Africa, MultiChoice Nigeria.
“DStv customers will enjoy more robust news coverage as MultiChoice launches ‘News Central’ on Monday, August 1, 2022.
“The brand new channel is a 24-hour news platform focusing on genuine and accurate storytelling.
“It will be available to DStv Premium, Compact Plus, Compact, Access, Yanga, and Confam audiences.
“News Central, which will take on the DStv channel 422 space, is being added to all the DStv packages to ensure that customers can get a full range of narratives about every event in the continent,” she said.
Tejumola mentioned the fact that News Central is a 24-hour, 7-day-a-week news station available on television, the online, and mobile devices.
According to her, the channel prioritises authentic storytelling when it comes to sharing experiences with viewers and enticing them with news and pertinent factual content as well as with stories about politics, business, sports, nature, ecodiversity, beauty, and motivational features made possible by digital technology.
“We are always looking for newer ways to provide our customers with the best content and entertainment.
“We believe that they will find News Central a welcome addition to our bouquet of channels.
“News Central will give our customers a multifaceted, competitive channel offering that will tell the best of our untold Nigerian stories alongside verified, factual news about political and social events on the continent,” she said.
Rosemary Afolahan, Head of Commercial, News Central Media Ltd., said, “as a premium African news brand, we are focused on telling African stories with honesty, dignity and respect to change the single-minded narrative of the continent.
“We believe that for the true story of Africa to be told, it must be told with African voices and from an African perspective.
“Our audience is first and primarily Africans with a focus on some certain key markets.
“We are excited to launch on DSTV, a platform that we believe will help further drive our vision to become the most respected media brand in Africa.
“Our audience can be rest assured that they will get trustworthy African stories on News Central.”
She said News Central is a state-of-the-art hub for a creative and media business ecosystem based in the heart of Lagos.
“To maintain the status of a medium of trust, News Central invests sufficiently in each story, taking the time to ensure that news, documentaries and other essential informative materials are factual and easy to understand.
“For more information about the channel, visit https:// www. dstv .com/en-ng/ or follow DStv Nigeria across all social media platforms on Instagram, Facebook, and Twitter,” she said.